neg/graffitti eyes project research

i will name my neg project graffitti eyes from now on.

i have started some research in what styles and looks are used in to designs for make up artist logo designs

http://www.phrizbie-design.com/makeup_artist_logo_design.html- site that does esquisite web and graphic design, has a page on make up logo designs.

make up logos

the designs may not be perfect but they do have lots of diffrent elements, like the style of font and how its used and logos tend to use illustration along side the logo name, they also quite bold making a statement whilst some others are quite fine in type which give a modern edgy look but does not have the same outstanding look as the bold logos, which is what i will be wanting to create because of the type of make and creative outcomes Abigail creates in her outcomes created on her models.

make with similar styles and looks abagail creates:

then following on after the logo, i will look in to designs of stationary sets, continuing my research, to produce a modern, girlie look with hopefully a bit of a wow factor.

seaton sluice first school logo revamped

after 4 months later since i did this project when we where asked to brand seaton sluice first school and with other new projects happening since in this time from novemeber 2010, has lead me to accquired some  new skills and techniques which has lead me to see things i couldnt see through a design perspective and so i went back and revamped my final logo design which will be handed in along side my space logo and neg project for my work based learning module.

so here is the new and improved logo below.

AD109 Work Based Learning 1: neg project idea

previously in march i said i would do identity branding for a make up artist- abagail mua also know as graffitti eyes, however with not enough free time i didnt have the chance to do so and so i thought this would be a good opportunity to tie in and do as my nec project of work based learning and it ties in with some other branding i have done that will contribute towards work based learning, so it should work in well together.

my plan is to design a personal logo for abagail mua  that shows her skill as a make up/special affects artitst and produce a stationary set after the logo is decided on.

these are some of her works she has done for clients for photoshoots.
from these photos you can clearly see her creative and artistic abaility as a make up artist that shows no limit.

i will look forward to start working on this!

AD109 :work based learning1

For this project I  had started it through the year doing live briefs, which meant there is sketch book with research and development to be handed in but still needed doing but more in the sense of how it would be done in the real world of the industry.

as part of this project i did 5 live briefs and a essay to follow it, covering what i have learnt and the skills i have aqcuiried and put to use in this project.

seaton sluice

For seaton sluice, they wanted their primary school logo rebranded, they wanted to recreate a image a 5 year old drawn to a more sophisticated standard.

blue bridge

space for newcastle college

ovoverall i think this project went really well, i didn't really encounter any problems, the design process ran quite smoothly and i had plenty of ideas to choose from, i tried all briefs with diffrent colours,layout and font for best results from this development.

the graffiti eyes logo was something abit diffent of which ive never really did in this style before as i did it as part illustration, and usually i kept all vector based, so this was new to me but it has come out really nice,i quite enjoyed it and it has a nice funnky but sophisticated look which my client said from her feed back and she loved it!

having revisited seaton sluice logo, it has been worth it, since keep developing it has turned out for the better than it had initially and the more skills ive aquried in the year, the better ive been able to make it work more.

the blue bridge logo was a bit harder than the others, music genre is not my kind of thing so it made it bit harder to design, especially when it has to fit all genres, so i decided on keeping it simple with no reflection to music but more to its appearance and its name with a corporate look.

For space i decided on the logo having the letter in the corner with loads of space inside in it around the letter and add symbols to show what exactly space is and that its more than just a bar.

having 2 colours used makes it stand out more and the red stands out for comfort and fun.

i learnt that logos dont have to always be vector based, they can be done by hand for a original design look  depending on the client they are deisgning for to make it fitting.

My time management has went well, i kept everything on top, following my schedule that kept me right and resulting in hitting my deadline.

SWOT Analysis

•   Strengths - What did I do well?:i was able to come up with diffrent design solutions for each brief which enabled me to come up with a design

•   Weaknesses - What do I need to improve? need to look at more fonts, i tend to look at a few and then stick with one, however i am always getting feedback on my logos to look at more fonts before finally deciding.

•   Opportunities -What do I need to do to build on my strengths and weaknesses? 
keep practising and building on my strenghts so that it comes naturally and try diffrent fonts when designing logos

•   Threat - What could stop me achieving my goals?  my weaknesses as outlined

SMART 

• •   Specific - Well defined:keep practising my drawing skills
• Measurable - Know when it has been achieved:when it becomes apparent of my drawing skills being better than before
•    Achievable – Are the goals achievable:yes if i work on this once/few times a week
• Realistic - Within the availability of resources, knowledge and time: using different mediums and experimenting with practice should make this realistically happen
•  Time Based - Enough time to achieve the goal: a year will show a great improvement.

AD107 digital skills

structuring my 1,500 word report, using the key learning outcome and what i need to write for each section

“Describe and comment on the use and development of digital applications within their art and design discipline” - learning outcome

Photoshop

describe and comment on the skills i have acquired and developed

Including how such skills are relevant to Graphic Design

My key strengths, weaknesses

How have they enabled you to develop design solutions and how is the software used in the sector?

Illustrator

describe and comment on the skills i have acquired and developed

Including how such skills are relevant to Graphic Design

My key strengths, weaknesses

How have they enabled you to develop design solutions and how is the software used in the sector?

Indesign

describe and comment on the skills i have acquired and developed

Including how such skills are relevant to Graphic Design

My key strengths, weaknesses

How have they enabled you to develop design solutions and how is the software used in the sector?

 and how i have implemented the skills into your final piece of work.

For my final piece of work that was conducted during the digital skills test, I was able to use the skills I learnt over the year to create my final piece.

I did this by… 

conclusion 

already having some experience and knowledge in most of the software, i found having the once a week I.T lesson for digital skills, was quite a useful, it allowed to expand my knowledge and creativity, as for each lesson we where shown something different on diffrent software:

• photoshop
• illustrator
• indesign.

the 1,500 word report turned out  alot more more than i had expected on my word count, i thought i might have trouble getting words down, but the words turned out more flowingly, which makes all the more easy to write.

it made me realise how much ive learnt and how far ive came with my new found knowledge from this one year, it has made a great diffence and its reflected this in to my projects in the year because of the new skills i was shown from my digital skills being quite handy and so ive quite enjoyed this project.
i've learnt skills from not knowing how to use indesign to using it with ease now, being able to setup a document and use it to bring everything together to create my final piece and the options i have at my hands whilst doing this, that indesign provides.

the lessons where easy to follow and i quite enjoyed learning something new and found i was able to complete them each week. i had a few encounters with some of the exercises that where being a bit difficult but after being shown 1-on-1, i was able to grasp it easier, what i was getting stuck on.


after completing the exercises each week i made sure was putting them away in my file, so that i make it, a easier experience to pull my I.T file together for the end of the year making my time management work affectively and allowing me to work on my essay the week after the .I.T lessons are complete, so that i can concentrate on getting my easy done and being able to finish before the deadline, being right on target and hit the deadline.

 SWOT Analysis

•   Strengths - What did I do well?:i was able to manage each lesson well, keeping up to date each week and keep organise.

•   Weaknesses - What do I need to improve? i dont feel there is any room for improvement since everything has well went.

•   Opportunities -What do I need to do to build on my strengths and weaknesses? keep learning tutorials and remember what i have learnt.
keep practising and building on my strenghts so that it comes naturally.

•   Threat - What could stop me achieving my goals? forgetting what i have learnt

SMART 

• •   Specific - Well defined:keep learning new tutorials
• Measurable - Know when it has been achieved:when i have acquired a new skill each time from a new tutorial
•    Achievable – Are the goals achievable:yes if i keep doing it
• Realistic - Within the availability of resources, knowledge and time: this could be don't once a week for an hour using the internet as the source of info.
•  Time Based - Enough time to achieve the goal: there is never enough time to learn everything and so there cant be an exact time of when this will be done, since i will keep on learning new tutorial all the time now, so useful and handy to know that it helps with design solutions.

pentagram:process of creating a logo

In a new video for The Atlantic, Michael Bierut talks about the process of creating a logo for the New World Symphony, the Miami orchestral academy that recently moved into a stunning new campus designed by Frank Gehry. The video accompanies “Project: First Drafts,” a special feature in The Atlantic.

this shows how a logo is not straight forward to create, and one idea can turn in to many other routes of its design, following trial and error in the processes.
it shows how design does not have to take inspiration from something visual, as pentagram show this as they use the shape of the sound waves created from music.

this shows me, the process of design is not straight forward, if i want to create a logo that is original and effective, i have to explore it well and in depth for the best results and that i can look at anything, it doesn't necessarily have to be design related, when i look at something for inspiration.

space:idea generation and development

screen shots of ideas so far

vk/vodka kick inspired designs

simple and retro

all in black with opacity to let the shapes appear through each square overlapping.

trying out diffrent way with colour and style, developing from the first idea, 

which is shown in the first screen shot.

tried with different fonts.

diffrent colours but finding visually the logo is not as strong as the other designs, so will therefore not develop this design further.

starting the process of elimination.

I have chosen the strongest logos, that are working best so far, these are shown in the image below.

strongest logos with diffrent variations are chosen and to get across what space is, icons are created.

here is the development and outcome from it.

i created icons to fit with space's main use:

• eating, 
• drinking, -bar
• music-live and on big speakers
• and watching films on the big screen

icons are paired with strongest logos, to get an idea if it works together and further more the process of elimination in choosing my final logo design.

looks abit too much and is not fitting in appearance when paired with icons, if it was to work, the icons would have to be introduced in another way or created  in making a brand new design, such as below.

However after creating this, i still dont think it it working affectively and so moving on with the next now, trying other design with the icons.

not as successful as its oroginal design.

this design works in with the icons well and the most successful from the other designs.

The design on the right appears more in shape and better looking.

this then leads me to developing that logo in to experiment the way the colour can be applied and even shortening the big box to a smaller size.

choosing one of these will be my final logo.

The designs work best that have more space, fitting in with the orignal idea of the s in the corner for the space around it.

The colours work best in the same use of the one colour, they both work successfully in either the red or for low printing costs-black which work, just as affectively.

my final designs.