seaton sluice first school logo revamped

after 4 months later since i did this project when we where asked to brand seaton sluice first school and with other new projects happening since in this time from novemeber 2010, has lead me to accquired some  new skills and techniques which has lead me to see things i couldnt see through a design perspective and so i went back and revamped my final logo design which will be handed in along side my space logo and neg project for my work based learning module.

so here is the new and improved logo below.

LOGORAMA

Logorama from Marc Altshuler - Human Music on Vimeo.

This is a short film called logorama that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.


video link: http://vimeo.com/10149605?utm_medium=nxt.st-mailto&utm_source=direct-nxt.st&utm_content=bookmarklet-mailto

The question is when you watch this 'how many brands can you spot in this animation?'
too many even count...
using the idea of famous brands from around the world, these are collaborated in to creating a short animation that creates everyday scenery and characters built up in to world of virtual reality based on reality, every inch is covered with brands, from Haribo causing mischief and michelin being police officers.

H5 have been very imaginative and created something unique from something we see every day very creatively.

some brands used are as such as MacDonald with ronald MacDonald,the north face,haribo,pringles,purina,metrowinnn gold,green giant and loads more.

blue bridge live brief

further development lead to the my final outcome, with the symbol move to the side above the text with a left alighnment  

the brief was to design the logo as fresh brand for the students on the course of the music department that run a music company as part of their coursework at newcastle college.
Being no existing branding already, everything was from scratch with only the design requirement of staying away from bridges.
they asked for it to be called blue bridge, this could be one or 2 words and it needed to have  the word ''records" added.
The branding design with the logo will be applied to everything from t-shirts, stationary,posters etc.
this made me think about the sizing restraints and how it had work in the same way as music companies like virgin work as this brand also had to apply to all genres of music.
i find simplicity always works most affectively when branding, this is what i kept in mind whilst designing my logo and looked at current music companies logos such as sony, virigin etc

 being a logo to work effectively i thought carefully about the layout, at first i found the style and the layout of my designs working this such way as this as pictured in the top image but after some more development of the layout having the symbol moved to the side of the text and the text aligned left this seemed to represent more as record label you would see today. find this workng most successfully as in the image above.

I found that the black makes a bold statement and will stand out the most being more affectively when applied to the backs of cd cases etc but i also added in the choice of colour with the obvious choice to use blue, to link the logo to its name.
This also gives a nice outcome and still looks modern adding abit of edge but the black and white design of it works the best in terms of its design.

Reflection on my designs so far

Here i am reviewing my graphic design project finals, up to this date.

looking back at them i think that i have achieved a standard higher that would be considered to be at a professional level this is something i have been trying to perfect for a few years and now achieving that, i am happy with my final outcomes, this proves, practices makes perfect, something which i will plan to continue thorough out future projects and try and better my ideas and designs as much as possible.

I have a learnt a lot in these past months since starting september, i am refining my designs more than i had before, giving results that have turned out better than i had initially thought.
i have designed items/outcomes that i have never done before and have gained more skills that have allowed me produce a better quality outcome, i.e i have bettered my illustrator skills and the pen tool, that allowed me to created my posters for the students unions, in vector graphics.

I have managed time quite well around working all weekends and producing a good standard to my sketch book, working on my project as much as possible and sometimes i even finished a day before the hand in date.

I like all my designs but my most favourite design is my chefs academy and virtual  reality project.

click images to englarge

chefs academy:the client

Previously earlier in my blog, i had posted the final piece of my chefs academy and today the client came to see my design, she seemed to really like it and i told her about the design and that its simple,the colours being classy to suit the restaurant and how the pattern of the logo could work to be integrated as a design in to the room,

(more to read under the design at the bottom)

Heres a reminder of my design, which was shown today to the client:

to scale images upclose,click to englarge :)

It out of the class for the designs to be chosen, so my competition is out of about 20 but i know i worked really hard on really refining the design that it had took a turn, where the design had turned out better than i had anticipated at the beginning of my ideas generation.

Hope my design gets picked, its one of my strengths of design this area and it would be really nice to have a printed piece and have my design used by the college and walk past and say its MY design being used :D

i dont know  when the chosen design is going to be announced but i hope its soon, 

im abit excited to find out, 

wish me good luck :)

seaton sluice first school logo

we where asked to design a logo design that will be used on school uniform then this will later be applied to the rest of the schools branding, i.e its website,business cards,letter heads etc.

The restrictions of the logo where to keep it similar to a design they had chosen of which a child at the school had drawn, so that meant keep a rosette in the design and that the logo would be applied to jumpers would be a deep purple colour and polo shirts which would be white, so i kept this in mind and came up with this design.

this was to follow the thought of it being a first school, so the illustration was kept simple and having the 2 children together would have the working together and because they are showing a sign of the name of the school, they are showing that they are proud to be part of the school.

However after showing this to the class, the feedback that i had got was that the rosette was nice but in the center of the rosette it was to much and that the name of the school is somewhat not clear or standing out. so i went back and took the center out and developed the center based on a typographical approach this time.

I then came up with having the 2 larger point size letter "s" for the seaton and the sluice of the word and then having "first school" at the bottom of this.

This result much better out come as being clearer, outstanding and simpler and having the font rounded, keeps it childlike look i was goin for in the first place, making the logo this time round much more affective and successful.

Final outcome of the seaton sluice first school logo.

AD103 task 3:Review a branding book.

The book i have chosen to review is on Branding; called cool brands 2007/2008: an insight in to some of Britain's coolest Brands.

Looking at this book's cover, straight away i can see that,it is quite striking with its,clean,minimal colour pallette that makes it stand out affectively.
The style is done in the same kind of style as sci- scott's work but uses a build up of words (with the companies names) inside each of the characters for each word unlike sci-scotts work the inside of the characters are with intricate patterns and swirls or even left as a solid blank character with just the swirls coming off.
this style is quite a trend in the fashion, that is used constantly.

Example of sci-scotts work, "The heart of design still beats"

For the inside of this book, it carries its theme on from the front cover with the sci-scott look and use of block bold colours, which is mainly most made use of at the beginning of the book.

It looks in to each brand, giving the history and background of how the brand had started and how the brand is today standing the test of time and how the product for brand has been developed to better itself, the obstacles it may have been confronted with, branding of its sales figures being mentioned briefly.


One page from the book that gives a sample of it doing this, and  the other pages are done the same.

Its information on the brand is consistently focused on that particular brand for that page spread,but changes on to a different one on the next page spread, this is carried on through the whole book. 

The book is written quite factual manner, giving Dates of events happening in the brands life,  

so that it gives a detailed insight in to the brand and look at other brands in this book and we can see the different ways they have rose to fame and how they are present to the customers.

I think this is a good book to give inspiration on branding, i can see what has made them successful as they are and how they have accomplished this. and learn by this in to helping generate my own ideas for my own branding if i needed to do so and would recommend others do so as well if needed to for branding and needed inspiration aswell.

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